Smart packaging needs to have one or more of the capabilities of "perception, logical judgment, motion response, interaction, self-adjustment and learning".

Take the perception function (light perception, gas perception, temperature perception, etc.) as an example, such as gas perception. Some people in Japan designed a color-changing food package using gas perception. Over time, ammonia will be generated when the food is not fresh, and the special coating on the package will change color due to the change of ammonia concentration.

In the cosmetics field, there are also brands that use light to design sunscreen packaging that changes color. When the product is exposed to ultraviolet light, the product packaging will turn purple, and it can even show a gradient from purple to pink according to the intensity of ultraviolet light.

Closer to home, the current smart packaging technologies are roughly as follows:

Sensor innovation: photoelectric, temperature sensitive, humidity sensitive, gas sensitive, vibration sensitive, gravity

Memory material: temperature change memory material (used more in food cold chain)

Warehousing, transportation and sales process information record

Internet of things entrance: QR code, NFC, APPs, augmented reality AR

Circuit printing, RFID, printed logic circuit

Electronic ink, electronic paper

(In the future, curved and soft electronic screens may replace traditional paper packaging. This kind of electronic paper can support more dynamic content. You can imagine that the girdle on the mineral water bottle becomes an electronic screen.)

Packaging Machinery: Industry 4.0 Intelligent Manufacturing

How do these technologies help realize smart packaging? What are the possibilities of smart packaging for makeup?

Luminous bottle: pressure sensitive sensor

The smart packaging of a beer bottle is designed like this. When you lift it, the LED light will flash for about 3~4 seconds, and the light will pass through the eyes of the mask on the front of the bottle. That is to say, when you lift the bottle, the bottle The body will glow.

The smart label technology it uses is a printed electronic circuit, a paper battery, a micro switch and an LED light designed with a pressure (force) sensitive (sensitive) label. The pressure switch is set at the position where the thumb naturally falls when the beer bottle is lifted.

Smart medicine bottle cap: NFC application

There is a bottle cap that can sense that the cap is opened or tightened, and connect to the APP via Bluetooth, which can realize the function of reminding the user to take medicine. In addition, it can also help users avoid repeated medication, and can also help users track and monitor the medications of others.

Regarding the prospect of smart packaging for makeup in the future, in general, there are the following ideas:

1. Product life cycle reminder and product recommendation (private customized product expert system)

Shen Hong introduced that he had tried to design a smart packaging-a powder box with a small battery and a simple logic chip in the box. The patch on the top of the box was a screen. The company's introduction was on the screen. The display pattern can be changed according to the user's mood.

In addition, some new product information of the brand company can also be directly pushed to the product packaging box in the user's home.

2. Product makeup guidance and suggestions (personal makeup assistant with you)

Smart packaging can help women achieve different makeup according to mood and facial features. For example, for an eyebrow pencil, when you open its packaging, an LED projection will appear. The user can select a certain eyebrow shape on the LED projection, and a detailed eyebrow tutorial will appear after selection.

3. Make-up chameleon system that changes with the scene (make-up is changed once in a thousand times)

Light-changeable inks and light-changeable molds can help to change with the scene.

4. Fully automatic makeup setting and positioning application (miniature makeup application robot)

Product packaging can help locate the makeup site, or the packaging can be sprayed, which can help achieve a spray on makeup.